Being one of the first online printing houses in Romania, iZiO needed to stand out in the crowd, considering that the local market does not have almost any precedent. Having a completely different business model than its traditional competitors, we developed a vibrant identity system and advertising strategy which is very much different from those used by traditional printing companies in order to express the values behind this brand. Two main things stand out: printing it's easy and printing is for everybody.
Project type: Naming, Branding, Advertising
Date: March, 2008
Print is not dead and will never die. 2 months ago I though print was dead; definitely it wasn't, but I never walked by a print house and felt like stepping through their door. And that was simply because their identity and esthetic presence did nothing to tell me about what they do nor feel inviting at all.